Importance of SEO
SEO methodology
SEO jargon buster

We provide services of optimising web sites / web pages for better search engine rankings. If you've turned up to this page then you are in some way interested in the search engine optimisation (SEO) and search engine marketing (SEM). Please read our 'SEO / SEM Methodology' page to find out more about our standard methods and procedures.

One of the first services we offered back in 1998-1999 was a competition monitoring. Executives wished to know what and how their competition is doing online. Not only we monitored websites of competitors for any content changes, but also prepared regular summary and detailed reports based on seleted criteria and parameters. Here is an example of such report made for a recruitment agency.

We are now part of Black Digital Media (SEO & SEM specialist group). 

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Background and a brief history of seo services

We've been following the industry since 1998, when search engine placement and optimisation (seo) was a matter of simple basics. At that time search engines were guided by the webmasters themselves and early versions of search algorithms relied on webmaster-provided information like meta tags. Soon some webmasters began to abuse meta tags, causing their pages to rank for irrelevant searches. In response, search engines developed more complex algorithms, taking into account a wider range of factors, but they still relied largely on what are today known as "on-site" factors. Examples of on-site factors include:

• Presence of keywords in the domain name.
• Presence of keywords in the site's directory and file names
• Presence of keywords in the title tags and "heading" tags
• etc.etc.

But still all those factors are controllable by webmasters. Natural evolution of search engines has lead them to develop new algorithms that also take into account an off-site factors, like link popularity, links value etc.

What does the above mean to your business?

Search engines are "large avenues" with millions of people of looking for information, products and services every day. If you are looking to promote your business and make it noticed on the internet then you need to adjust your website to be visible and "findable".

Why doing search engine optimisation with us?

1. Because we do not guarantee you top ranking on all search engines! The only people who can do so are the owners of search engines. If someone is guaranteeing that - ask them if they own a specific search engine. If they do not, then it is rather a "marketing talk".
2. We've been doing it for a long time.
3. We only use ethical methods through organic optimisation and content development.