Importance of SEO
SEO methodology
SEO jargon buster

Your website is your "presentation" to the world, it is your personal billboard. If you are running a business then you need to advertise your business / place your "billboard" so that it is visible to the Internet community.

There are 2 ways to promote (advertise) your site on the internet:

1. Through organic search engines listing.
2. By Search engine marketing campaign.

SEO takes care of your organic search engines listing.

Comparison scenario

Please note that according to statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!
• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
• the rest little percentage is coming from listings beyond 30.

It is a 75% chance that it will be one of top 10 shops in the search results listings will receive enquiry and make a sale (providing that the prices there are not prohibitive).

Search engines are by far the most effective tool for finding information, and getting information found. That’s why virtually 100% of people who use the internet also use search engines in some way. It’s also why all webmasters who hope to recieve high amounts of traffic should optimize their sites.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.

So if you are running a business and wish to be visible to potential customers - you must be on the main street (page 1 of the search engines results), or the second lane (page 2 of the search engines results) at least! If you are still interested and wish to find out more about what is involved into the process of search engine optimisation please read our SEO Methodology page.