Importance of SEO
SEO methodology
SEO jargon buster

We provide services of optimising web sites / web pages for better search engine rankings. If you've turned up to this page then you are in some way interested in the search engine optimisation (SEO) and search engine marketing (SEM). This page provides a detailed explanation on our standard methodology and procedures.

Search Engine Optimisation projects (1998-2006)

Cityjobs:

• Competition monitoring services.
• Search engines positioning monitoring and optimisation:
  • Source code adjustment.
  • Creating an arrays of static optimised information pages for specific areas of recruitment business: accounting, IT, finance, legal

Lawsons & Daughters:

• Souce code review and adjustment.
• Re-writing the code for mod_rewrite.

World Gardens:

• SEO consultancy:
  • This is an example where company thought that the last minute search engine positioning will save the business. It was disappointing to find out that after 2 weeks of hard work on re-wamping the site the company went into administration with creditors left to share a £1.

Horse Talk Direct:

• SEO consultancy: source code review and correction.

Viking Industrial Products Limited:

• Search engines positioning and optimisation:
  • Adjusting the code and creating additional optimised static pages for specific products, like:
    • hot dots
    • glue dots
    • adhesive tape

FashionConsultants.co.uk

• SEO consultancy:
  • The solution for this colourful site was to transfer the image based content into text where possible. Additional optimised pages were created in order to address low page count.

Birlinn Limited

• Full search engine optimisation cycle work to address poor indexing and positioning with search engines. -
  • Keyword research;
  • Creating highly optimised static template, where every parameter was linked to the source database.
  • Creating A-Z static index.
  • Creating automatic update script that re-creates all static pages every night based on the database content.
• As a result of the above work all 700+ books were indexed in the search engines with majority of them taking top positions in the rankings.
• Additional static pages were created to address certain key phrases, like:
  • scottish bookshops
  • scottish anthologies
  • scottish novels

R-rugs

• SEO consultancy:
  • Search engines submissions and re-submission
  • Source code optimisation.
  • Creating additional pages (not doorway pages!) in order to cover separate products.

Snowvolution Ltd

• Addresing the problem of visibility and indexing with search engines. The site was originally built wholly with Flash. The site was re-writen in HTML.

Compass Intermediaries Limited (cmil.co.uk)

• Search engine optimisation consultancy addressing a problem of indexing a dynamic content:
  • Most specific chapters of the site were re-written as optimised HTML pages.
  • All online insurance application form were arranged as static html pages, optimised to address certain key phrases, e.g:
    • Rib insurance brokers
    • Airport insurance brokers
    • Super yachts insurance brokers

Anatom Limited

• Development of the online public / protected partner (shop) and media access web site for this distributor of sports goods, including search engine friendly optimised content / product catalogue. Work includes SEO.