Importance of SEO

Your website is your "presentation" to the world, it is your personal billboard. If you are running a business then you need to advertise your business / place your "billboard" so that it is visible to community (Internet community). And SEO is a method of bringing your site closer to your prospects.

There are 2 general ways to promote (advertise) your site on the internet:

1. (1) Through organic search engines listing.
2. (2) By Search engine marketing campaigns.

SEO takes care of your organic search engines listing.

Comparison scenario

Please note that according to statistics:

• 85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!
• about 75% of visitors are coming from the first 10 listings in the search engines results (page 1).
• less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).
• less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).
• the rest little percentage is coming from listings beyond 30.

It is a 75% chance that it will be one of top 10 shops in the search results listings will receive enquiry and make a sale (providing that the prices there are not prohibitive).

Search engines are by far the most effective tool for finding information, and getting information found. That’s why virtually 100% of people who use the internet also use search engines in some way. It’s also why all webmasters who hope to recieve high amounts of traffic should optimize their sites.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO Methodology page.

See also: 

Background of SEO services

Importance of SEO

SEO methodology

SEO jargon buster

SEO Proposal